May 2016 Business Briefings
Hate waiting for pages to load on your smartphone? There's an "AMP" for that.
And no, that’s not a misspelling of “app”…it’s an acronym for Accelerated Mobile Pages. As you may have noticed, there’s a little problem with the mobile web… You click a link on your smartphone, eager to consume the content… What shows up is a spastic jumble of jerky images, videos and ads as the page loads…eventually…if you care to wait. (40% of people bail after three seconds.) Google’s new AMP Project aims to fix that. “AMPed” pages load almost instantly with a simple, easy-to-consume format. To see it for yourself, pull out your smartphone and visit g.co/ampdemo.
Encryption in The Cloud - How safe is your data?
Cloud technology can add a whole new layer of protection to your data backup system. However, it’s important to recognize that there’s one key difference between cloud service providers that will determine how safe your data is. When stored data – aka “data at rest” (vs. data in transit) – is encrypted, some cloud services keep the decryption key in their software. If hackers get that key, they can get your data. That’s why it’s important when selecting a cloud service provider to be informed about their security measures. Before choosing, compare encryption methods. It pays to know that your company’s digital property is safe – and will be there when you need it.
Virtual Reality - Useless gimmick, or valuable marketing tool for your business?
According to investment firm Piper Jaffray, there will be $5.4 billion worth of virtual reality devices on the market by 2025. The uses for small business are limited only by imagination. A roofing company, for instance, could, with this technology, give their prospective customers a live virtual tour of their roof, demonstrating its condition and places where they need to replace shingles – without having to climb up on it. A roofer could also show a prospective customer what various colored shingles would actually look like on the roof by placing a hologram on it. Think VR is some far-fetched future techno-dream? Pull out your smartphone and check out “Monocle” on the Yelp app.
Laptop, Tablet… Or 2-in-1?
Are you toting around two devices – a laptop to get serious work done and a tablet for a little Baldur’s Gate or Facebook action? If you’re in the market for a new laptop or tablet, it’s time to consider getting a 2-in-1. Like an SUV or Swiss Army knife, 2-in-1’s offer supreme versatility. Windows 10 was built for these machines, and with prices, power and battery life now falling in line with laptops, you can save time, money and weight with a 2-in-1. Unless you’re a high-end gamer or graphics pro, you owe it to yourself to check out the latest versions of these new mobile gadgets.