Small- and medium-sized businesses (SMBs) today are embracing automation to streamline their processes. Marketing, in particular, involves many processes that are perfect candidates for automation. Here are five compelling reasons why SMBs should consider marketing automation solutions.
Data is an integral part of your business. You use it to build marketing strategies, forge customer relationships, and much more. Losing important client and company information can be harmful to the health of your business. Here are backup solutions you should implement to ensure the safety of your data.
Email marketing is one of the most effective ways that businesses such as yours can communicate with clients and prospects. However, if you’re spending hours crafting emails for every customer or sending generic email blasts, then you may not efficiently and effectively achieve the results you want.
According to Wyzowl’s 2022 State of Video Marketing Report, 86% of businesses use video as a marketing tool. If you’re not using videos as part of your marketing strategy, you’re missing out on a huge opportunity. In this blog post, we’ll discuss seven types of video content that can help boost your marketing campaigns and […]
Customer data is one of the most valuable resources in business today. It helps companies better understand their clients’ needs and interests. However, before companies collect, use, and generate revenue from customer data, they must ensure compliance with data protection laws.
Where you store your company’s data backups is vital to the success of your business continuity strategy. There are various storage media to choose from, but if you value flexibility and convenience, then you should look no further than cloud storage.
Data dashboards have become increasingly popular for businesses. These data visualization tools give you an overview of how your business is performing, and they cater to a wide variety of users, from marketing staff to project managers. Let’s take a look at how dashboards can support your business activities.
For years, big companies have been harnessing the power of business intelligence (BI) to improve business performance. And for them, paying experts to analyze large data sets is no issue. It’s different with small- and medium-sized businesses (SMBs). SMBs also store large volumes of data, but many SMB owners are wary of spending too much […]
Every technology you use — whether it’s a cloud-based program, a mobile application, or on-premises servers — contains sensitive business data vital to conducting operations. So how can you ensure the security of such data from cyberthreats like identity theft, phishing attacks, and other forms of fraud? Identity and access management (IAM) is the answer […]
Businesses across all industries need to invest in technology to remain competitive. But because not all technologies deliver on their promised benefits, it’s vital for business leaders and/or their IT partners to make sure that their technology investments are worth keeping.
Power outages can happen anytime and for a number of reasons, including accidents and natural disasters such as fires and hurricanes. While there’s little your business can do to prevent a power outage, you can mitigate its impacts on your operations by deploying an uninterrupted power supply (UPS) for your computers and networking equipment.
As a business owner, you understand the importance of upgrading your company’s technology infrastructure. You’re also aware that technology isn’t cheap, which is perhaps why you’re hesitant to invest in new hardware and software. But putting off or ignoring these upgrades altogether could mean missing out on benefits that add value to your business, including […]